What is Copi?

Hi! We're Copi!

In a strategic maneuver aimed at reshaping perceptions and highlighting positive attributes, the decision to rebrand Asian Carp as Copi signifies a noteworthy shift in the narrative surrounding this resilient fish species. The name Copi, originating from “copious,” underscores its abundance and sustainability. Pronounced as koh-pee, this term encapsulates the essence of plentifulness without the “-ous” suffix. The overarching goal of this rebranding initiative is to position Copi beyond its classification as a mere species, portraying it as a bountiful resource with culinary potential. By aligning the fish with a name evoking abundance, Freshwater Select endeavors to redefine Copi as an appealing and plentiful option for consumers, fostering a renewed appreciation for its qualities and advocating for responsible consumption practices.

“Enjoying Copi in a restaurant or at home is one of the easiest things people can do to help protect our waterways and Lake Michigan"
John Goss
Former White House invasive carp adviser

4 Invasive Species... Locally Sourced

The Midwest grapples with the ecological impact of four invasive carp species: Bighead Carp, Silver Carp, Grass Carp, and Black Carp. These non-indigenous fish have proliferated rapidly, outcompeting native species and causing disruptions in aquatic ecosystems. Harvesting initiatives have been implemented to control their populations and mitigate the ecological consequences, as the invasive carp’s presence continues to challenge the delicate balance of freshwater environments across the region.

Sustainability

Local and

Wild-Caught

Carp is recognized for their distinctive top-feeding behavior, primarily residing in the upper water layers. With mouths positioned upward, these fish employ specialized feeding structures to filter plankton and other microorganisms from the water's surface. Their unique feeding habits set them apart from other freshwater species, contributing to their rapid growth and adaptability. This top-feeding behavior not only distinguishes Asian carp but also plays a significant role in their ecological impact on aquatic ecosystems.

Clean and
Top-Feeding

Copi or commonly known as Asian Carp, presents an intriguing perspective on sustainability as a potential food source. Harvesting Copi for human consumption could not only help control their population and mitigate ecological concerns but also offer a sustainable protein source. Rich in omega-3 fatty acids and low in mercury, Asian carp can contribute to a nutritious diet. By promoting the consumption of these fish, we can explore a sustainable solution that addresses both environmental and food security issues, transforming a once problematic species into a valuable resource for communities.

Responsibly
Sourced

Local fishermen play a key role in responsibly sourcing carp, employing sustainable practices that balance human consumption with environmental preservation. By using traditional methods and respecting seasonal variations, they contribute to the equilibrium of aquatic ecosystems while ensuring a steady supply of this versatile fish. This commitment to responsible sourcing supports both the livelihoods of local fishermen and the delicate balance of the environment.

Copi is a Whole Use Fish

Copi or Asian Carp presents versatile applications across various domains. These include utilization for animal feed and fertilizer, incorporation into fish sticks and patties, extraction of internal organs and roe, integration into pre-packaged goods, utilization as bait, as well as the production of strips, fillets, and numerous other purposes. The adaptability of Copi or Asian Carp makes it a valuable resource with a wide range of potential uses.

Proudly Wild-Caught and Processed in America

Learn More About Copi

In a strategic maneuver aimed at reshaping perceptions and highlighting positive attributes, the decision to rebrand Asian Carp as Copi signifies a noteworthy shift in the narrative surrounding this resilient fish species. The name Copi, originating from “copious,” underscores its abundance and sustainability. Pronounced as koh-pee, this term encapsulates the essence of plentifulness without the “-ous” suffix. The overarching goal of this rebranding initiative is to position Copi beyond its classification as a mere species, portraying it as a bountiful resource with culinary potential. By aligning the fish with a name evoking abundance, Freshwater Select endeavors to redefine Copi as an appealing and plentiful option for consumers, fostering a renewed appreciation for its qualities and advocating for responsible consumption practices.

Freshwater Select takes pride in sourcing its products directly from the rich waterways of the Midwest, with a primary focus on the Illinois and Mississippi Rivers. These iconic rivers serve as the lifeblood of the region, providing a diverse and abundant ecosystem that aligns with the company’s commitment to sustainability. By harvesting directly from these water sources, Freshwater Select ensures that its seafood not only meets the highest quality standards but also contributes to the environmental balance of these vital river systems. The company’s dedication to sourcing from the Illinois and Mississippi Rivers underscores its local and responsible approach, allowing customers to enjoy fresh and ethically harvested fish while supporting the health and vitality of the Midwest’s aquatic ecosystems.

Freshwater Select has forged strong partnerships with independent fishermen across the Midwest, collaborating closely with dedicated members of the Midwest Fish Co-Op. This strategic alliance enables the company to source fresh Asian carp directly from the vibrant waterways of the region. By working hand-in-hand with local fishermen and co-op members, Freshwater Select not only supports the livelihoods of these skilled individuals but also ensures a consistent and responsible supply of high-quality seafood. This collaborative effort emphasizes the company’s commitment to ethical sourcing and community engagement, creating a seamless and sustainable connection from the Midwest rivers to the consumer’s plate. Through these partnerships, Freshwater Select strives to make a positive impact on both local economies and the broader ecosystem, offering consumers a delicious and conscientiously sourced dining experience.

Copi boasts a delightful culinary profile, offering a mild yet distinct flavor accompanied by a firm and flaky texture. As a freshwater, wild-caught fish, Copi stands out among the most popular white fish varieties. Its taste is more savory than tilapia, bringing a richer depth to the palate, while maintaining a cleaner and less overpowering profile compared to catfish. The texture is pleasingly firm with a delicate flakiness, providing a satisfying mouthfeel. This unique combination of qualities makes Copi a versatile and delectable option, appealing to those who appreciate the nuances of freshwater catches. Whether grilled, baked, or prepared in various culinary styles, Copi offers a delightful dining experience that bridges the gap between savory richness and the clean, pure taste of quality white fish.

Copi stands out as a highly nutritious and pristine freshwater fish. Rich in Omega-3 and -6 fatty acids, and boasting a protein content second only to wild salmon, Copi is a wholesome choice. Being top-feeding wild fish that primarily consume plankton and vegetation, they are virtually free from mercury or lead, adding to their appeal as a healthy and clean dietary option.

A Wholesome Seafood Choice

Discover the nutritional richness and sustainable appeal of Copi, the whole-use fish that satisfies both your palate and environmental conscience. Dive into a delicious and responsible dining experience with Copi, making every bite count.